VibeCrafters Campaign Concept

CaptivaData × VibeCrafters
Meta Campaign Concept

SARS Diesel Compliance 2026 — Captiva Fuel campaign for the SA farming community

Facebook & Instagram · South Africa · English + Afrikaans

Ad Creative Mockups

What the Ads Will Look Like

Concept previews of the Meta ad creative — English and Afrikaans, Facebook and Instagram.

CaptivaData

3-Phase Targeting Funnel

From broad awareness through to trial sign-up — each phase builds on the last.

Phase 1 — Awareness

Reach 80,000+ SA Farmers

Facebook interest targeting to put Captiva Fuel on the radar of every farming decision-maker who needs to be SARS-ready by 2026.

Farming & Agriculture Diesel Fuel SARS / Tax AgriSA groups Farm owners 40–65 Single image + 15s video

↗ Reach objective · Weeks 3–4

Phase 2 — Consideration

Lead Generation from Engaged Audience

Carousel ads and Meta Lead Gen forms targeting audiences who engaged with Phase 1. Problem → Solution → Proof format drives qualified leads.

Video viewers (75%+) Link clickers Carousel + Lead form Afrikaans + English split Farm managers 28–45

↗ Lead gen objective · Target: 500+ leads

Phase 3 — Conversion

Retargeting to Trial Sign-Up

Retarget video viewers and link clickers with testimonial creative. Push to trial sign-up with a time-bound offer before the 2026 compliance deadline.

Retargeting custom audiences Testimonial video Deadline urgency — 2026 Conversions objective Target: 8–12% lead→trial

↗ Conversion objective · Target: < R350 CPA

Lead Gen Form

Meta Lead Form Preview

This is what farmers see when they tap the ad CTA — a native Meta lead form, no landing page required.

CaptivaData

12-Week Launch Plan

From creative production to conversion push — a structured rollout that builds momentum.

1–2

Weeks 1–2

Creative Production + Meta Setup

Ad creative produced in English and Afrikaans. Meta Business Manager configured: pixel installed, custom audiences built, lead form created, conversion events verified.

3–4

Weeks 3–4

Awareness Phase Live

Single image + 15-second video ads go live. Reach objective. SARS compliance angle drives brand awareness across Free State, North West, Western Cape, Northern Cape and Mpumalanga targeting.

5–10

Weeks 5–10

Lead Generation + Optimisation

Carousel and lead gen form ads activate. AI copy variant testing across 5+ ad sets. Weekly performance review — budget shifts to top-performing creatives and audiences. Target: 500+ qualified leads at < R45 CPL.

11–12

Weeks 11–12

Retargeting + Conversion Push

Retarget video viewers and link clickers with testimonial creative and a deadline-driven offer. Push to trial sign-up. WhatsApp nurture sequence activates for all leads not yet converted.

Ready to run this campaign?

Let's get Captiva Fuel in front of 80,000 SA farmers before SARS compliance becomes a crisis.

Let's Run This Campaign

craig@vibecrafters.co.za · VibeCrafters, South Africa

CaptivaData × VibeCrafters Meta Campaign Concept

What the Ads Will Look Like

3-Phase Targeting Funnel

Meta Lead Form Preview

CaptivaData

12-Week Launch Plan

Ready to run this campaign?

CaptivaData × VibeCrafters
Meta Campaign Concept